01 · The problem
Parking Lot Pros is a paving contractor in Spartanburg, SC. They came to us three months into a Google Business Profile suspension that had cost them roughly 60% of their inbound calls. The previous marketing vendor had filed two appeal attempts. Both rejected. No explanation.
Worse — the GBP wasn't in the owner's name. The previous vendor controlled it. So even submitting an appeal required us to negotiate access first.
02 · What we audited
- Ownership chain on the GBP — and how to transfer it cleanly.
- The two prior appeal letters — what they said and why they failed.
- The business profile itself — categories, service areas, hours, photos.
- Public web presence — citations, mentions, NAP consistency.
- Insurance + licensing documents that could serve as appeal evidence.
03 · The appeal
We rewrote the appeal from scratch using the evidence-package approach: a single-PDF dossier with EIN documentation, state contractor license, COI, business utility bill, photos of trucks with branding, and signed customer contracts. The appeal letter itself was 4 paragraphs, not the usual 2-line pleading.
Submitted Friday afternoon. Approved by Google Monday morning.
04 · Results
- Profile live in the local pack within 4 hours of approval.
- 93% of pre-suspension visibility recovered inside 30 days.
- 11 new Google reviews in the first 60 days post-reinstatement.
- Ownership transferred to the owner's personal account during the same engagement. Their marketing vendor lock-in is over.
05 · Client quote
Three months. Two appeals. Nobody could tell me why. Craig had it back live in three days and explained exactly what went wrong. That's when I cancelled the other contract.
— Owner, Parking Lot Pros