Heist Local · The JC Initiative
Heist Local — marketing for Tri-Cities contractors.
Same systems we run nationally. Tuned and priced for local contractors. Built because Craig grew up here and he'd like the place to thrive.
The Johnson City Initiative
Bring what we've proven nationally — home.
Heist Local is the Tri-Cities sub-brand. Education-first. Community-led. Same systems we deploy nationally, priced for local contractors who want to scale here.
The mission
To see the Tri-Cities — and Johnson City specifically — become bigger, greater, and more prosperous through educating contractors on how to scale and run great businesses based on the models we've proven nationally.
What it is
- Done-for-you marketing + coaching — not a stripped DIY tier.
- Pricing tuned for local contractors who can't afford national agency rates.
- Lead message: community + education. Price isn't the lead.
- Free Contractor Growth Alliance Facebook group for local members.
What it isn't
- Not the cheap version of Heist. Same standards, same systems, same Craig.
- Not in the main nav of heistmarketing.org — Heist Local is a sub-brand for local discovery.
- Not a charity. We're here because we love this place and we think the contractors here deserve better than what most agencies offer.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.