01
Built for contractors
Job-based pipeline. Trade-specific intake forms. Crew assignments. Mobile-first because your foremen aren't sitting at desks. Built by people who've actually managed a paving job.
HEISTLABS
Heist Labs — the proprietary CRM platform built for contractors.
Most contractor CRMs were built for SaaS sales teams. We built ours for contractors. Pipeline that thinks in jobs, not deals. Automations that respect how your crew actually works.
What's broken with contractor CRMs
If you've ever paid for a CRM and then never opened it — you already know.
Generic SaaS CRM
Heist Labs
Deal stages built for B2B sales reps
Pipeline stages built around jobs — Estimate, Awarded, Scheduled, In-Progress, Closed
Lead scoring based on email opens
Lead scoring on job value — your team chases the $20K job first
"Configure your own automations"
Pre-built contractor workflows — review requests, follow-ups, no-show recovery
Reports designed for a sales VP
Reports designed for an owner — CAC, LTV, source attribution in plain English
You leave, the agency keeps the data
Your data, your account, always
Built for the way you work
Three things every other contractor CRM gets wrong.
02
Integrated with marketing
Heist Labs talks to your website, your GBP, your ads, and your inbox. A lead from a Facebook ad shows up tagged, scored, and routed in seconds — not after a midnight Zap finally fires.
03
Transparent reporting
Every Monthly Momentum Meeting starts in Heist Labs. Source attribution, cost per lead, cost per booked job, average ticket. Numbers that defend themselves. You see what we see.
A peek inside
What you actually look at.
Sample dashboard. Your real one looks like this with your real numbers.
Three levels
Bundled with every Heist Marketing package.
You don't buy Heist Labs separately. It's how the whole machine runs. Each tier of Heist Marketing comes with the matching level of Labs.
Labs · Light
Automatic lead capture and follow-up. The base every contractor should have.
- Lead intake from your website + GBP
- Auto-tagging by source
- 3-touch follow-up sequence
- Review request automation
- Basic pipeline (5 stages)
- Sammy integration for back-office
Labs · Enhanced
Everything in Light, plus the sales layer that books the call.
- Everything in Light, plus:
- Appointment booking — calendar embedded site-wide
- No-show recovery sequence
- Lead scoring on job value
- Sammy lead-intel notifications
- Custom pipeline by trade
Labs · Full
Everything in Enhanced, plus the full ops build and sales call workflow.
- Everything in Enhanced, plus:
- Full CRM build + custom workflows
- Sales call review pipeline
- Multi-user team setup
- Crew + dispatch tagging
- Quarterly automation tune-up
Heist Labs is included with every Heist Marketing package.
You don't buy Labs separately. You don't pay extra. It's how the work gets done.
See packages →
You don't buy Labs separately. You don't pay extra. It's how the work gets done.
Common questions
What contractors ask about Heist Labs.
Is Heist Labs really proprietary?
Yes. We built the workflows, the trade-specific pipelines, the Sammy integrations, and the reporting layer ourselves. It's tuned for paving, landscape, remodel, and paint. It's not a generic SaaS shell.
Can I buy Heist Labs without the marketing services?
No. Labs is the engine that makes the marketing work. Selling it standalone would be selling you a Ferrari with no gas — it'd sit in your driveway. It comes with every package.
Do I own my data?
Yes. The account is in your name. The leads are yours. The pipeline data is yours. If we ever part ways, you keep the whole system — we hand you the keys.
Will it work with my existing tools?
Yes. Labs integrates with most contractor stacks — QuickBooks, Jobber, ServiceTitan, and the major calendar + email systems. We'll map your stack on the first call.
Who actually trains my team on it?
Craig. Onboarding is hands-on. We don't drop you in a tool and walk away — we set up your pipeline with you, on a screenshare, with your real data.
Apply to get started
Ready to see Heist Labs in action?
Premium-tier conversations start with a fit application. We'll review your business, then walk you through Labs on a live screenshare.