01
Lead intel
New lead comes in. Sammy enriches with home value, sq ft, and urgency signals. Flags the $20K jobs the moment they hit your inbox.
Sammy · Embedded in every service
Sammy — the AI exec assistant.
Not a chatbot. Not a product you buy. The layer that makes every Heist service faster. Embedded in your back office. Never sleeps. Never misses a task.
02
Back-office automation
Image renaming + alt-texting at scale. Citation submissions. Review-request dispatch. The boring stuff that scales the team.
03
Momentum reporting
Pulls the numbers for your Monthly Momentum Meeting — CAC, LTV, source attribution, pipeline movement. Real data, not vibes.
Deep dive
How we run it
Sammy's three rules
- Never lose data. Every action audited, every change reversible.
- Never send a client-facing error. Drafts go through Craig before they touch your customers.
- Never waste time spinning wheels. If a task takes longer than expected, Sammy escalates instead of looping.
Where Sammy lives
Embedded inside Heist Labs, your WordPress site, your Slack workspace (when you have one), and the back office of every Heist service. Sammy isn't a product you buy. Sammy is how the machine runs.
Origin
We built Sammy in-house using Claude Code on the Heist Coworker stack. Not a wrapper over a generic SaaS chatbot. Not a re-skinned ChatGPT. Built specifically for the contractor workflow.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.