01
Why 8 pages fails
Topical authority is built on coverage. 8 pages means 8 chances to rank. 40 pages means 40 — plus internal-linking compounding.
The 40-Page Minimum
Why your contractor site needs 40+ pages.
An 8-page contractor site doesn't rank because Google doesn't have enough surface area to trust you. Here's the breakdown that fixes it.
02
What 40+ looks like
Home + about + 4 service pillars × 3 sub-services + 6 service-area pages + contact + 6 FAQ pages + 3 blog seeds.
03
How to ship 40 fast
Sammy automates image processing. Real foreman calls feed real copy. We typically ship 40+ pages in 2–7 days.
Deep dive
How we actually run it
The 40-page breakdown
Service pillars (4 pages)
One per major revenue line. For a paving company that's asphalt-driveways, asphalt-parking-lots, sealcoating, and crack-repair.
Sub-services (12 pages)
3 sub-services under each pillar. "Asphalt driveway resurfacing," "asphalt driveway new install," "asphalt driveway patching." Each one its own intent cluster.
Service-area pages (6–10 pages)
Not city-spam. Real local content — landmarks, common job types in that area, why the climate matters. Google rewards specificity.
FAQ + about + contact + privacy/terms (~6 pages)
The boring required pages. Each one with schema, each one mapped to a real buyer-intent question.
Blog seeds (3 pages)
Three SEO-tuned articles at launch. The first 3 in the 12-month editorial calendar.
What it doesn't mean
Not "spam every keyword variation as a separate page." Each page needs a real purpose, a real audience, and 400+ words of useful copy. Thin content fails harder than no content.
The Heist Way
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15-minute call. No pitch deck. No pressure.