01
Prominence
How well-known are you online? Citations + reviews + backlinks + brand mentions. The trust signal stack.
Local Viking Model
The 3-pillar local SEO model — Prominence, Relevance, Proximity.
Three levers, not ten. Most local SEO advice obsesses over citations and ignores everything else. Here's how the actual ranking factors stack.
02
Relevance
Does your GBP match what people are searching? Categories, services, attributes, post freshness.
03
Proximity
Are you near the searcher? You can't move your shop, but you can shape service areas and ship matching location pages.
Deep dive
How we actually run it
The 7-step GBP audit
- Ownership verification — is the GBP actually in your name?
- Category audit — primary + 9 secondary, mapped to top-3 competitors.
- Services list — every revenue line item enumerated.
- Photo audit — geo-tagged, alt-titled, posting cadence.
- Review velocity — pace, response rate, sentiment, recency.
- Q&A seeding — the 5 buyer-intent questions answered by you, not strangers.
- Service-area definition — matched to real location pages on your site.
Citation tiers
See the full 5-tier citation playbook for the order we build them in.
Proof
Parking Lot Pros recovered 93% of pre-suspension visibility in 30 days using this model.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.