01
Shotgun wins on
Strong brand presence in specific verticals. Founder-led storytelling. Distinctive aesthetic.
Heist vs Competitors
Heist Marketing vs Shotgun Marketing.
Shotgun is another premium contractor agency option. Different stylistic approach, similar service depth. Comes down to fit.
02
Heist wins on
Multi-trade depth, integrated CRM via Heist Labs, no-contract model, direct owner access.
03
Pick by
Vibe and trade match. Both are credible. Choose by which founder you'd rather text on a Saturday morning.
Shotgun Marketing
Heist Marketing
Single-trade-focused execution
Multi-trade with consistent system
Brand-led positioning
Operations-led positioning
Premium pricing
Premium pricing — comparable bands
Founder-led
Founder-led — Craig
Annual contracts common
Month-to-month
The honest take
Both Heist and Shotgun sit in the premium contractor agency band. Comparable price points, comparable service depth, different aesthetics and operational philosophies.
If their case studies match your trade closely, go with whoever you'd rather text on a Saturday morning. That's the real differentiator between two good options.
The Heist Way
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