01
Scorpion wins on
Multi-location franchise scale. Big-data analytics. Custom platform with deep integrations. National accounts.
Heist vs Competitors
Heist Marketing vs Scorpion.
Scorpion is enterprise. Heist is small-shop accountability. Both serve home services — different scales, different price points.
02
Heist wins on
Single-shop and mid-market contractors. No-contract model. Direct owner access. Total client ownership.
03
Pick by
Scorpion if you're a $20M+ multi-location franchise. Heist if you're a $1M–$10M single-shop or regional contractor.
Scorpion
Heist
$8,000–$20,000+/mo
$1,500–$5,000/mo
Multi-year contracts common
Month-to-month, 30-day notice
Account manager + agency team
Direct line to Craig
Proprietary platform you rent
Heist Labs in YOUR account
Built for multi-location scale
Built for single-shop to mid-market
The honest take
Scorpion has its place. If you're running 8 HVAC locations and need a marketing platform that ties them together with shared reporting, they're built for that. The price reflects it.
Most contractors who try Scorpion are too small for what they pay for. The platform and team are sized for $20M+ operations. Below that, you're subsidizing customers larger than you.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.