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Cost & Pricing

How much does contractor SEO cost?

Honest range: $1,000–$5,000/mo for contractor SEO done right. The cheaper end is template work. The higher end is the engine that compounds. Here's what drives the number.

01

$500–$1,000/mo

Junior agency or freelancer. GBP posts + a few citations. Won't move you out of the local pack but better than nothing.

02

$1,500–$3,000/mo

Real SEO. Site rebuild, content, GBP, citations, monthly reporting. Where Heist Plant Your Flag sits.

03

$3,000–$5,000+/mo

Full engine with content velocity, technical depth, link-building, and competitive monitoring.

What drives the cost

  • Content velocity. 2 pages/month vs 8 pages/month is most of the price difference.
  • Site rebuild included? A real contractor site is $5K–$12K. Some agencies bundle it, some bill it separately.
  • Link-building. Real outreach is expensive. Most agencies skip it.
  • Reporting cadence. Monthly vs quarterly. Quarterly is a red flag.

What "cheap SEO" actually costs you

A $500/mo retainer typically buys you 2 GBP posts and a citation submission. After 12 months you're $6K in with nothing to show. The $1,500/mo retainer costs $18K over the same period but lands you with a real 40-page site, ranking pages, and a content engine that keeps compounding.

The math: cheap SEO loses on time, not on dollars.

The Heist Way

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