01
LSAs win
Emergency-intent searches. Lower ticket sizes. Trades with active LSA categories (plumbing, HVAC, electrical, roofing, painting).
Comparisons
LSAs vs Google Ads — which gets more leads?
For most service trades, LSAs win at the bottom of the funnel. Google Ads wins at the top. Run both, weighted by what you sell.
02
Google Ads win
Higher ticket, longer cycle (remodel, design-build). Trades without active LSA support. Specialty service lines.
03
Hybrid
Most contractors should run both. LSAs for the obvious-intent calls. Google Ads for the consideration-phase searches the LSA category misses.
Pay-per-lead vs pay-per-click
LSAs charge per lead that contacts you. Google Ads charges per click. For low-ticket emergency services, LSAs almost always win because the click → call → booking funnel is short and you only pay at the booking step.
When Google Ads wins
Remodeling, design-build, full-home renovation. Long sales cycles. The "research" Google searches happen before the prospect ever calls — and LSAs don't serve research-stage searches.
Budget split
Heist Own Your Backyard standard: 60% LSAs / 40% Google Ads for trades with active LSA categories. Inverted for remodelers. Tuned monthly based on lead quality and conversion rate.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.