01
GHL
Built for agencies + service businesses. SMS + email + funnels + pipelines. Cheap. Good fit for most contractors.
Comparisons
GHL vs HubSpot vs Make.com — picking your CRM.
Three different philosophies. GHL is the contractor sweet spot. HubSpot is overkill (and expensive). Make.com isn't a CRM at all but powers everything else.
02
HubSpot
Enterprise CRM. Beautiful UX. Expensive at scale ($800+/mo). Overkill unless you have a real B2B sales team.
03
Make.com
Not a CRM. An automation layer that powers integrations between your CRM, ads, GBP, and 3,000 other tools.
What contractors actually need
- Lead capture from website + GBP.
- SMS + email follow-up sequences.
- Pipeline by job stage.
- Review request automation.
- Reporting that doesn't require a PhD.
GHL covers all five at $99–$497/mo. HubSpot starts at $50/mo but the features contractors need don't arrive until the $800/mo tier. Make.com handles the connective tissue under whichever CRM you pick.
Heist Labs perspective
We don't lock you into a specific platform — Heist Labs is the workflow + automation layer that sits on top. The CRM beneath is whatever fits your business.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.