01
Rank Math
WordPress SEO plugin. Schema, sitemaps, redirects. Free tier covers 95% of contractor sites.
Best & Reviews
Best SEO tools for contractor websites.
The stack we run for every Heist client. Free tier where possible. Paid only where the return is obvious.
02
Search Console
Google's own product, free, indispensable. Queries, clicks, impressions, indexing health. Can't operate without it.
03
Semrush / Ahrefs
Keyword research, competitor teardowns, backlink audits. $130/mo. Worth it for serious agency work.
The full Heist stack
- Rank Math — WordPress SEO. Free + Pro $59/yr.
- Google Search Console — free, essential.
- Semrush — keyword + competitor research. $130/mo.
- Ahrefs — backlinks, content gaps. $129/mo.
- Keyword.com — daily-resolution rank tracking. $49–$159/mo.
- WriterZen — cluster building. $90/mo or one-time deal.
- FlyingPress / WP Rocket — caching, $39–$80/yr.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.