01
Signal layer
Property value, square footage, year built, last sale date. Pulled automatically the moment a lead lands.
Lead Prioritization
Not all leads are equal.
Treating every lead the same is how contractors miss the $30K jobs while chasing $300 ones. The signal-based prioritization framework.
02
Intent layer
Urgency keywords. Free-text scan for "ASAP," "listing," "before Christmas," "renovation." Time-bound = priority.
03
Routing layer
High-value leads → Slack with priority emoji + foreman ping. Standard leads → normal 3-touch sequence.
Deep dive
How we actually run it
The contractor lead problem
Most contractors treat every lead like every other lead. So the owner is calling the $300 cabinet job while the $30K full-exterior bid waits two hours and books someone else.
What Sammy actually does
Lead lands. Sammy fires within 30 seconds: address → Zillow + parcel data → property profile. Combined with message-text scan for urgency signals. Output: a single priority-tagged line in Slack.
Proof
Color Splash closed a $53K bid in week one using this exact pipeline.
Keep reading
Keep reading
The Heist Way
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