01
The retention math
Contract clients churn at the end of the term because they're looking for the exit. No-contract clients stay because the work is working.
The Drama-Free Agency Model
Why no-contract agencies retain longer.
Industry-standard 12–24 month contracts. Average tenure on those: 11 months. Our average tenure with no contracts: 2–3 years. The math is the whole point.
02
What you keep when you leave
Website, CRM, GBP, content, data. All in your name. We hand you the keys. No drama, no data hostage, no kill fees.
03
How we make the math work
We have to be good enough that you stay voluntarily. That's the entire business model. It changes how we run every engagement.
Deep dive
How we actually run it
The 11-month vs 36-month gap
Industry retention average on 12-month contracts: 11–13 months. They leave at term-end, after sunk-cost dragged them through the back half. Heist average tenure (no contract): 24–36 months.
Why this works
- You can leave any month. So we treat every month like an audition.
- You own everything. So you have no fear of starting.
- Craig is your account manager. So escalation is a text message, not a ticket.
Why most agencies won't do this
Because their business model depends on lock-in. They can't deliver enough value monthly to earn the next month — they need contracts to manufacture retention. We're comfortable saying that out loud.
Keep reading
Keep reading
The Heist Way
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