01
01 · Response time
The lead that called you went to whoever called them back first. 5 minutes vs 5 hours is the entire ballgame for emergency-intent leads.
Problems
Why your leads aren't closing.
Usually not the leads. Usually one of three things: response time, qualification, or follow-up. Diagnose all three before blaming the source.
02
02 · Qualification
Your team treats every lead the same. So they call the $300 service call before the $30K install. Score the leads.
03
03 · Follow-up
40% of leads convert on touch 2, 3, or 4 — but most contractors stop after touch 1. Build the sequence.
The 5-minute rule
Leads contacted within 5 minutes convert at 9× the rate of leads contacted within an hour. Most contractor teams average 4–6 hours. That gap is where 80% of your "bad leads" go.
The qualification gap
See the lead prioritization framework for how Sammy enriches every lead with property data and urgency signals.
The follow-up sequence
3 touches minimum. SMS within 5 minutes. Phone call within 1 hour. Follow-up email next day. Re-engage at 7 days, 30 days. Most contractors do touch 1 and stop.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.