01
$1,500–$3,000
Template Squarespace / Wix. 6–10 pages. Looks fine. Won't rank because there's no SEO surface area and schema is a joke.
Cost & Pricing
How much does a contractor website cost?
Real range: $5,000–$12,000 for a 40+ page site built right. The $1,500 Squarespace special exists but it won't rank. The $25K custom build exists but you don't need it.
02
$5,000–$12,000
Custom WordPress, 40+ pages, schema validated, speed-tuned. The contractor sweet spot. Bundled in Heist retainers.
03
$15,000–$30,000+
Custom Next.js / headless. Overkill for most contractors. Worth it for multi-location franchises and enterprise.
Why a 10-page WP site is overpriced at $3K
Because 10 pages is too thin to rank. You're paying $3K for a site that will never see Google's top 20. A 40-page site costs roughly 2× more and is 10× more likely to actually rank — which is the whole point.
What's in a real $5–$12K site
- 40+ pages — service pillars, sub-services, location pages, FAQs.
- Schema validated for every page type.
- Speed-tuned (sub-2-second LCP target).
- Image SEO automated.
- Internal-linking architecture.
- Rank Math + Search Console wired up.
Bundled vs separate
At Heist, the website cost is bundled into the monthly retainer for clients on Plant Your Flag or above. We don't sell websites standalone because a website without SEO + content + CRM behind it is a brochure.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.