01 · The problem
OSSO Construction is a single-city contractor in Terrell, TX. They didn't have a fancy stack. They had a website and a foreman. What they needed wasn't a rebuild — it was visibility. They had no idea what their site actually ranked for or whether anything was moving.
02 · The tracking setup
62 keywords submitted across service-line + location combinations. Doubled to 122 variants by tracking desktop + mobile separately — because the local-pack inclusion differs between the two, and most agencies pretend it doesn't.
Stack: Keyword.com for daily-resolution tracking, Search Console for impressions + clicks, and a Heist Labs dashboard that surfaces deltas in plain English at the start of every meeting.
03 · Monthly cadence
- Week 1: Rank delta review. What moved up, what dropped, why.
- Week 2: Content priorities for next month derived from the delta.
- Week 3–4: Execution.
- End of month: Momentum Meeting. Numbers that defend themselves.
04 · Client quote
I went from "the website is up there, I think it's working" to knowing exactly where every keyword sits every Monday morning. That alone changed how I made decisions.
— Owner, OSSO Construction