01
Surefire wins on
Cost transparency, software-driven workflow, lower price point for DIY-capable contractors.
Heist vs Competitors
Heist Marketing vs Surefire Local.
Surefire is software-led — you operate the platform. Heist is service-led — we operate it for you. Two different theories of how a contractor agency should work.
02
Heist wins on
Done-for-you execution, integrated team, no separate platform learning curve.
03
Pick by
Surefire if you have an internal marketing person who can drive software. Heist if you want the work done without becoming a marketing operator.
Surefire Local
Heist
Software you operate
Service we operate
Platform subscription model
Bundled in retainer
Faster for DIY-capable teams
Faster if you don't want to operate the platform
Standardized workflow
Customized per client
Annual contracts common
Month-to-month
The honest take
Surefire is a good answer if you have an internal marketing coordinator and want a powerful platform to run. The pricing reflects that — you're paying for software, not service.
Most contractors don't have an internal marketing operator and don't want to become one. For those, full-service Heist is the better trade.
The Heist Way
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15-minute call. No pitch deck. No pressure.