01
Lead pricing by trade
Painters $25–$45/lead. Plumbers $30–$65/lead. HVAC $35–$80/lead. Roofers $50–$120/lead. Higher tickets pay higher per-lead.
Cost & Pricing
How much do Local Services Ads cost?
You pay per lead, not per click. Lead pricing varies $20–$120+ by trade. Expect to spend $1,500–$5,000/mo to see meaningful volume.
02
The credit system
You can dispute leads that aren't real customers — wrong location, duplicate, spam. Most contractors fail to dispute. We dispute every disputable lead inside 48 hours.
03
Setup
Google Guaranteed badge requires insurance, license, background checks. Setup takes 2–4 weeks. We handle the paperwork.
What to budget
Starter: $1,500–$2,500/mo to see meaningful weekly volume. Scale: $3,000–$5,000+/mo for full coverage of your service area.
Why LSAs beat search ads (sometimes)
- You only pay for leads that contact you, not for clicks.
- The Guaranteed badge sits above paid search and gets disproportionate clicks.
- Lead credit system means you don't pay for bad-fit leads.
For low-ticket emergency services (plumbing, HVAC, roofing storm response), LSAs almost always beat search ads. For long-cycle remodel jobs, the opposite is often true.
The Heist Way
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