01
Under $30/day
You have no signal. Google can't optimize, your conversions are random noise, you're wasting both money and time.
Cost & Pricing
How much do Google Ads cost for contractors?
Honest minimum: $50/day per service line, or you have no statistical signal. Add 10–20% for management. The math only works at 5× ROAS minimum.
02
$50–$100/day
Heist Plant Your Flag minimum. One service line. Enough signal for Google's algorithm to find your good leads.
03
$150–$500/day
Own Your Backyard and up. Multiple service lines stacked. Real scale. Real ROI math.
Why $1K/mo is wasted
$1,000/mo = $33/day. Below the signal threshold for any optimization algorithm. You're paying Google for impressions that don't aggregate into a learnable pattern. Cancel and put it toward LSAs or SEO instead.
The 5× ROAS minimum
For contractor work, the math needs 5× return on ad spend at minimum — meaning $50/day in spend needs to produce $250/day in revenue. Below that, your CAC is eating your margin.
Management fee
Reasonable management: 10–20% of ad spend, capped. Anything higher and you're subsidizing the agency's lack of scale. Anything below 8% and they're not actually watching it.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.