Best lead-gen channels for roofers.

Roofers play two games: storm response and steady residential. Different channels win in each.

LSAs + Facebook Ads + door-to-door + insurance referrals. Fast, surge-capable. Capacity is the constraint, not leads.

SEO + GBP + Google Ads on storm-prep + maintenance keywords. Slower ramp but predictable year-round.

Most roofers should build the steady channels and have storm-response on a switch you can flip when hail lands.

Channel ranking

Local SEO + GBP — foundation. Year-round.
LSAs — pay-per-lead for emergency calls. Excellent for roofers.
Google Ads — storm-prep, gutter, repair clusters.
Facebook Ads — insurance-restoration funnel, homeowner targeting.
Insurance adjuster relationships — not a marketing channel exactly, but compounds with the storm-market play.

The Heist Way

15-minute call. No pitch deck. No pressure.