01
Claude
Long-form content, strategy docs, voice-checked copy. Our daily driver for anything contractor-facing.
Best & Reviews
Best AI tools for contractor marketing.
Three tools we actually use. Plus a list of what NOT to use. AI is a force multiplier — not a content factory.
02
ChatGPT / GPT-4
Quick research, idea generation, technical Q&A. Good second seat. Not as good at sustained voice.
03
Sammy
Our in-house AI exec assistant. Built on Claude Code. Handles lead intel, content ops, image processing. Not a chatbot.
What to use AI for
- First drafts of service pages, location pages, FAQs.
- Image processing at scale — renaming, alt-texting, compression.
- Lead enrichment — property lookup, urgency-keyword scanning.
- Research — competitor teardowns, keyword cluster analysis.
What NOT to use AI for
- Publishing unedited AI content. Google penalizes pattern-detected AI sludge.
- Customer-facing chatbots. Contractors are a high-trust trade. Talk to humans.
- Auto-replying to leads. Sammy drafts, Craig sends.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.