01
Lead intel
Sammy enriches every new lead with property data + urgency keywords + scoring. The $20K jobs surface in Slack instantly.
About · Sammy
Meet Sammy — the AI exec assistant.
Sammy is the back-office layer that makes every Heist service faster. Never sleeps. Never misses a task. Never the customer-facing voice — Craig stays the human in every conversation.
02
Back-office ops
Image renaming + alt-texting. Citation submissions. Review-request dispatch. The scale work that lets the team focus on strategy.
03
Momentum reporting
Numbers pulled for every Monthly Momentum Meeting. Source attribution, pipeline movement, CAC trends. Real data, not vibes.
Sammy's three rules
- Never lose data. Every action audited, every change reversible.
- Never send a client-facing error. Drafts go through Craig before they reach a customer.
- Never waste time spinning wheels. When a task stalls, Sammy escalates instead of looping.
What Sammy isn't
- Not a chatbot you talk to.
- Not a product you buy.
- Not a generic ChatGPT wrapper.
How Sammy was built
In-house, on Claude Code, inside the Heist Coworker stack. Tuned for contractor workflow — not generic SaaS use cases. Lives inside Heist Labs and the Heist back office.
Proof
See Color Splash Painting for a real-world Sammy workflow that surfaced $53K of pipeline in week one.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.