I've spent $80K on marketing this year and I still don't know where any of my leads come from.
— Asphalt contractor, $1.2MYou deserve a business growth partner — not another marketing agency.
We'll do whatever we can to help you win as long as you do. Drama-free marketing, sales, and growth coaching for contractors ready to scale.
No long-term contracts
70+ contractors served
Average stay 2–3 years
Sound Familiar?
Every contractor we talk to says the same things.
These are real quotes from contractors who landed on Heist after firing their second agency of the year. If you nodded reading any of them, keep going.
My phone rang 14 times last week and 12 of them were tire kickers.
— Remodeler, $1.8MMy last agency sent these reports full of charts. I'd ask them what it meant and they'd just send another chart.
— Painter, $900KYou're not the problem. The agency you hired is.
What makes Heist different
The old way isn't working. We built the opposite.
Twelve specific things that change when you stop hiring marketing tourists and start working with a real partner.
The Old Way
The Heist Way
12–24 month lock-in contracts
Month-to-month with 30-day notice — no long-term lock-in
Hosting hostage (site lives on their server)
Site lives on your hosting from day one
Take your website when you leave
Website code + files in your name, always
Take your CRM data when you leave
CRM built inside your account
GBP set up in their name
GBP in your name, we manage with your permission
Hidden cancellation fees + fine print surprises
Transparent cancellation policy in our Terms — no surprises
Owners hide behind account managers
Craig is your account manager — by choice. Direct call, text, email, same day, same number. He loves it.
Quarterly "business reviews" that turn into upsell meetings
Monthly Momentum Meetings — real numbers, real progress, real work shown
Reports that hide what's actually happening
Numbers that defend themselves
White-label opacity (you don't know who's doing the work)
Everything in-house. We practice what we preach — control, transparency, speed.
Bait-and-switch pricing
You get what you pay for — and usually more
Marketing only — won't touch your sales, ops, or growth strategy
We work in marketing, sales, ops, and growth coaching. Marketing is the entry point, not the whole job.
Built for contractors. Only contractors.
What works for a painter doesn't work for an HVAC company.
We've spent years figuring out what actually makes the phone ring for home service contractors. It looks different depending on the trade. Here's who we know how to help.
Paving & Asphalt
Multi-city service area mastery, GBP that ranks across every city you serve, and the residential-to-commercial growth path mapped out.
Landscaping & Hardscaping
Visual-heavy SEO, design-build positioning, and the playbook to step up from residential maintenance into commercial projects.
Remodelers
Kitchen, bath, and full-home positioning. Before/after galleries that actually convert. Premium pricing without apology.
Painters
Interior, exterior, cabinet, HOA workflows. The 40-page-minimum SEO build that makes Google take you seriously.
The Stack
Three systems. One goal: your phone ringing with the right jobs.
01
Own a website that ranks
Most contractor sites are 8 pages and wonder why Google ignores them. We build 40+ page sites with the SEO baked in from day one. Schema, meta, speed, local content — done right the first time.
02
Dominate the local pack
Google Business Profile optimization. Citations cleaned and built in the right order. Reviews automated at the moment a job finishes. The full local SEO framework — done for you.
03
Book more of the right jobs
CRM set up right. Automations that don't break. Lead scoring so your team chases the $20K job first. Follow-up sequences that make sure no lead slips past day three.
Who Heist works for
We're vitamins for healthy businesses — not a defibrillator for dying ones.
To grow a healthy business, you have to have a healthy business. Just because one part isn't working doesn't mean it's unhealthy everywhere else.
Vitamins and good sleep can change your life — even though the rest of your body is healthy. That's what we are. We sharpen what's already working. We don't resurrect what isn't.
You're a fit if you have
✓ A full-time estimator / bids person
✓ Someone who can intake new leads at volume
✓ At least $250K in annual revenue
✓ A genuine want to scale — not just survive
Plant your flag.
Own your backyard.
The Secret Weapon
Meet Sammy. The AI exec assistant who never sleeps and never misses a task.
Sammy is the layer that makes Heist faster than any agency you've worked with. He drafts your follow-up sequences, watches your inbox for the $20K leads, flags anything that looks off, and keeps every Momentum Meeting moving with real data — not vibes.
He's not a chatbot. He's not a popup. He lives inside the back office of every Heist build and quietly takes the busywork off your plate so Craig and the team can spend their time on the work that actually grows your business.
Sammy's three rules: Never lose data. Never send a client-facing error. Never waste time spinning wheels.
The Heist Numbers
Numbers that defend themselves.
0+
Contractors served
0
Lock-in contracts
2–3yrs
Average client tenure
0+
Websites built
2days
Typical website build
0%
Systems owned by client
G
Google PartnerVerified
Y
YPJC MemberYoung Pros · Johnson City
2D
2-Day Website BuildHeist Promise
∞
No Long-Term ContractsHeist Promise
100
100% Client OwnershipHeist Promise
C
Direct Line to CraigHeist Promise
MM
Monthly Momentum MeetingsHeist Promise
IH
In-House TeamHeist Promise
G
Google PartnerVerified
Y
YPJC MemberYoung Pros · Johnson City
2D
2-Day Website BuildHeist Promise
∞
No Long-Term ContractsHeist Promise
100
100% Client OwnershipHeist Promise
C
Direct Line to CraigHeist Promise
MM
Monthly Momentum MeetingsHeist Promise
IH
In-House TeamHeist Promise
Proof
Recent wins for real contractors.
Commercial Painter
Nail City
Painting
Painting
Full SEO automation stack in 72 hours
9 pages SEO'd. 212 images alt-texted. Site live and ranking in one weekend.
Read the case study →
Paving · Spartanburg SC
Parking Lot
Pros
Pros
Google Business Profile reinstated in one day
GBP suspended on a Friday. Back live by Monday morning. Leads never stopped.
Read the case study →
Residential Painter
Color Splash
Painting
Painting
Lead intel in Slack surfaces $20K jobs instantly
Custom Sammy workflow flags the high-value jobs the second they hit the inbox.
Read the case study →
★★★★★ · Real Google reviews
Real contractors. Real words.
We have worked with Craig for 3+ years and have had fantastic results. Our website is visually pretty and user friendly, and our SEO results speak for themselves — we stand out head and shoulders above our local competition!
K
Kyle KinkeadGoogle Review · 3-year client
I've worked with Craig on several projects and he is a stand-up guy who delivers what he promises. His knowledge of marketing and Google ads are top notch. He goes above and beyond to make sure you are successful.
N
Norman PooleGoogle Review
Craig and his team went above and beyond for me and my company. They were informative, fast, and they did an absolute phenomenal job at building my website. Communication was top notch and they delivered a stellar finished product.
P
Phillip FranklinGoogle Review
Packages
Three packages. One rule: you own everything.
Pick the tier that fits where you are. We cost more because we deliver more, and we've proven it more.
Plant Your Flag
$1,500/mo
Get to profitability with a solid CAC, then use that to scale.
- Standard website — live in 7 days
- Monthly SEO (local + ongoing)
- One short-term paid channel
- Heist Labs CRM (Light)
- Sammy embedded
- Monthly Momentum Meeting
Own Your Backyard
$3,000/mo
Stack channels and add the sales layer. Become the obvious choice in your service area.
- Everything in Plant Your Flag, plus:
- Website built in 2 business days
- Multiple paid channels stacked
- Higher managed ad spend
- Appointment booking service
- Heist Labs CRM (Enhanced)
Full Local Heist
$5,000/mo
Marketing, sales, ops, and growth coaching. The full partner relationship.
- Everything in Own Your Backyard, plus:
- Coaching + sales call review
- Access to all Heist content + courses
- Early access to new strategies
- Full Heist Labs CRM build
- Sales call workflow automation
Need just one service? SEO, LSAs, web design, or management — buy individually. Transparency means you choose.
See full packages →
The Heist Promise
Ready to plant your flag?
15-minute call. No pitch deck. No pressure. We'll figure out together if Heist is your right fit.